It is official. I have established my business as Make It Blossom. I received my approval from the United States Trademark office.
You may have seen it here and there, but I had kept mum about it until today.
I believe a name is important, because as I continue on my entrepreneur journey to establish a viable business, a name creates formality and foundation. Sure, I could have continued to use my name, but I wanted more. Call me silly, but if my daughter chooses, I'd like to fold her into the business to become a mother-daughter team and eventually give the business to her. This is the lofty task today and not quite clear on how we will get there, however, I know in my heart the first step of getting to that dream is to create a name.
Make it Blossom was a name my husband and I thought of while we were traveling in our car to pick up my daughter from school. It was rainy and cold day in Denver. As we had brainstormed names for the business, we came up with names more clear to point out this is a quilting business to names more vague. I had favor ideas that were vague, because I didn't want the business name to be so specific that if I wanted to explore other markets, I'd have to come up with another name, because the new marketplace would be confused by the name. All of sudden I came up with Make It Blossom. Instantly, my husband and I said that's it. We were deep into the winter months and I had thoughts of spring, the buds of trees and flowers. I thought of quiltmaking, and how we pull ingredient together to create our quilts, then we cut them all up, stitch them together, and watch as our creativity 'blossoms' into something more beautiful then the individual ingredients alone. We do this blindly, not entirely sure how all the ingredients will come together, but as we finish blocks, we begin to see our vision 'blossom.'
I've already started to brand my business in this new name, but will become more apparent in the months ahead.
The first logo is the formal. Then, I made variations of the formal, which you see throughout the posts. I'm still playing around with the styling, but I'm pretty sure this is it.